Lutra can help you perform targeted web research to gather agent contact info—such as names, emails, phone numbers, and brokerage details—into a single, organized spreadsheet.
Below are some top use cases for expanding your agent database.
Agent Database Use Cases
Target the Right Agents
Extract contacts from realtor boards or online directories to pinpoint active, high-producing agents.
Access relevant details like licenses, recent sales, or brokerage affiliations.
Contact Data Extraction
Use web research to find agent emails, phone numbers, and social links from public sites (e.g., brokerage “About Us” pages, Zillow or local MLS directories).
Lutra’s Capabilities
Web Research
Web Scraping & Data Harvesting: Extract lists and tables from public directories or association websites to scrape agent contact details.
De-Duplication & Data Matching: When performing web research, Lutra can identify conflicting info across multiple sources.
Out of the Box Integrations
Spreadsheets & Docs: Save data directly into Google Sheets or Excel for quick sorting and filtering.
CRM Platforms: Sync results into systems like HubSpot, enabling follow-up sequences for new agents.
AI-Powered Analysis
Performance insights: Lutra can often detect mentions of an agent’s sales, awards, or specializations if publicly listed, helping you prioritize whom to contact.
Playbooks
Reusable automations: Once your data-gathering workflow is perfected for one region, convert it into a Playbook. Reuse and adapt it for new regions without starting from scratch.
How to Use Lutra
Start a Chat: You can prompt Lutra to extract a list from Zillow, for example:
“Extract a list of real estate agents in Boise, ID from https://www.zillow.com/professionals/real-estate-agent-reviews/boise-id/?page=1.
Collect agent name, price range, number of sales in last 12 months, and link. Do this for 3 pages and save it to a Google sheet.”
Connect or Upload Data
Connect : Direct Lutra to relevant websites (e.g., local real estate boards).
Upload : Provide a partial list you already have; Lutra can fill in missing details.
Refine & Verify
If any details are missing or you want advanced search filters (e.g., ‘go to each agent's page and extract out their ratings, num reviews, and summary of reviews’), just tell Lutra.
Confirm data accuracy and remove duplicates.
Export & Automate
“Save everything to a Google Sheet” or “Sync this to HubSpot as a new contact list.”
Turn the process into a Playbook for quick repetition in other states.
Starter Playbooks
Tips for Best Results
Be Specific: Provide the websites or directories you trust for accurate data.
Start Small: Test on a few example agents, or in one city or county to ensure accuracy first before scaling it up.
Iterate & Feedback: If Lutra’s initial scrape lacks phone numbers, ask it to “be sure to extract the phone numbers.”
Automate: Schedule a monthly or quarterly run to keep your agent database fresh.