Lutra enables you to gather and enrich company information from various reliable sources. By using Lutra’s AI agent platform, you can streamline the process of collecting data relevant to your business needs.
When to use Lutra
Use Lutra when you need data that isn’t available in B2B database sites such as ZoomInfo or Apollo but can be found on the internet. Lutra can research the web for details such as company tech stacks or accreditation status and gather information from public sources like LinkedIn or Crunchbase, giving you a broader view of prospects and partners.
Use cases
Sales prospecting and lead qualification: Enrich your contact lists with firmographic and technographic details to identify high-potential leads and tailor your outreach.
Account-Based Marketing: Pinpoint and enrich data on key accounts to run highly targeted campaigns and personalize messaging for decision-makers.
Customer profiling and segmentation: Append extra insights like industry, employee size, or annual revenue to better segment customers and provide more relevant services.
Lead scoring: Incorporate enriched data into your scoring models to prioritize leads based on factors like technology usage, funding, or company size.
Personalized customer journeys: Use firmographic data to customize onboarding, nurture sequences, and upsell or cross-sell strategies that resonate with each customer’s unique profile.
How to use Lutra
Start a new Chat session with Lutra.
Give Lutra the list of companies you want to target for enrichment. For example, you can load a Google spreadsheet of companies.
Upload a spreadsheet with columns including company name and columns of research output details you need.
Tell Lutra to enrich the spreadsheet with the details that you need. For example:
"Research whether each company listed in my spreadsheet is SOC 2 compliant, and update the spreadsheet with the relevant details"
If Lutra is sourcing information from the web, Lutra will research the web for the information it needs and present a well-formatted document that includes all relevant citations:
For other sources like LinkedIn, Lutra will scrape the profiles you need and update the spreadsheet accordingly.
Save that process as a Playbook after verifying that the overall research process works well.
Starter playbooks
Explore the following starter playbooks to begin automating your data enrichment workflows: